World Help

Women have historically struggled to have a professional career or own a business. Of all women who want to have a professional career or own a business with professional level income, minority women have had the most challenges. Most of us know some very famous women of minority, such as Oprah Winfrey, Tyra Banks, Jennifer Lopez, or Connie Chung. But there are a growing number of minority women in professional careers, and owning their own successful business.

Richelle Shaw is one of these successful minority women. She was the only African American woman to own a public utility in the nation, and built it up to a multi-million dollar company. Then in the 911 event, her business was destroyed. In less than a year, she built it up to a multi-million dollar company again.

How did she build up her business so successfully? She learned from and avoided …

Minority Women in Business Read More

Women take the cake when it comes to buying power in a household. We control about 80% of the purchases that come into our homes, so if you are involved in marketing to women it is very important to understand how we make our decisions.

Marketing To Women: 4 Important Things You Must Understand To Effectively Market to Women

1. First, when marketing to women, you need to understand that a huge part of our purchasing decision is based on trust; if you are not taking the time to form a relationship with us and build our trust than forget it. We are much more likely to buy from someone who is personable and shows a genuine interest in us and our needs. Once we feel like we have found this, we can become some of the most loyal customers you will ever have!

2. On the subject …

Marketing to Women – Understanding How Women Make Their Purchasing Decisions Read More