Marketing to Women – Understanding How Women Make Their Purchasing Decisions
Women take the cake when it comes to buying power in a household. We control about 80% of the purchases that come into our homes, so if you are involved in marketing to women it is very important to understand how we make our decisions.
Marketing To Women: 4 Important Things You Must Understand To Effectively Market to Women
1. First, when marketing to women, you need to understand that a huge part of our purchasing decision is based on trust; if you are not taking the time to form a relationship with us and build our trust than forget it. We are much more likely to buy from someone who is personable and shows a genuine interest in us and our needs. Once we feel like we have found this, we can become some of the most loyal customers you will ever have!
2. On the subject of loyalty it is important to note that we are far more loyal than the male consumer. We can be extremely finicky as to whom we turn over our hard earned money to, but if you prove to us that we are valuable and respected as your customer, we will almost always be back. Keep this in mind when marketing to women because we talk (yes I know, a huge surprise!) and a woman who is completely satisfied will share her experience with other women, personally and online. This “word of mouth” can bring in more customers for you. Of …
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