Men Are From Mars and Women Are From Venus – What Are the Differences As Business Owners?

We all probably remember the best selling book, Men are from Mars and Women are from Venus. It hit the book shelves in 1992 and has since exploded into one of the most well known resources dealing with relationships and communication between men and women. Dr. John Gray has built a media empire based on the idea that men and women are different. We perceive things differently, see things differently, communicate differently and in fact, in most every area of life there are differences in the way men and women behave.

Men Are From Mars and Women Are From Venus - What Are the Differences As Business Owners?

This is also true in owning and managing businesses. I have the pleasure of working with very talented men and women business owners in my coaching practice. I have come to recognize some common characteristics of men and women owners that I would like to speak about. Theses will be generalities because clearly not all men or women will exhibit all of these traits.

Men tend to be more focused on results and the bottom line. There is usually a lot less drama and personality conflicts in offices and companies run by men. Loyalty is measured by how hard a person works, the number of hours they clock and … Read More

Minority Women in Business

Women have historically struggled to have a professional career or own a business. Of all women who want to have a professional career or own a business with professional level income, minority women have had the most challenges. Most of us know some very famous women of minority, such as Oprah Winfrey, Tyra Banks, Jennifer Lopez, or Connie Chung. But there are a growing number of minority women in professional careers, and owning their own successful business.

Richelle Shaw is one of these successful minority women. She was the only African American woman to own a public utility in the nation, and built it up to a multi-million dollar company. Then in the 911 event, her business was destroyed. In less than a year, she built it up to a multi-million dollar company again.

How did she build up her business so successfully? She learned from and avoided the most common mistakes in business. These are:

1) Lack of focus in critical areas (be aware of your business, customers, and time),

2) Taking any and all customers (be decisive and target a market),

3) No documented system for your business (Have a system for recording hourly wages, sales, … Read More

Marketing to Women – Understanding How Women Make Their Purchasing Decisions

Women take the cake when it comes to buying power in a household. We control about 80% of the purchases that come into our homes, so if you are involved in marketing to women it is very important to understand how we make our decisions.

Marketing To Women: 4 Important Things You Must Understand To Effectively Market to Women

1. First, when marketing to women, you need to understand that a huge part of our purchasing decision is based on trust; if you are not taking the time to form a relationship with us and build our trust than forget it. We are much more likely to buy from someone who is personable and shows a genuine interest in us and our needs. Once we feel like we have found this, we can become some of the most loyal customers you will ever have!

2. On the subject of loyalty it is important to note that we are far more loyal than the male consumer. We can be extremely finicky as to whom we turn over our hard earned money to, but if you prove to us that we are valuable and respected as your customer, we will … Read More

The Appreciation Of Booted Information Women Weblog

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What The Women’s March Stands For

WomenAs reported in Retronaut , on February 12, a small band of suffragettes, bundled against the chilly, assembled in New York and set out on foot for a suffrage hike” to Washington, aiming to reach the capital in time for the main march. Saturday’s march will follow Trump’s inauguration ceremony on Friday, which noticed 1000’s of supporters of the brand new president greeted by protesters. The PerryUndem ballot requested survey-takers whether or not they would assist a president who labored to ensure access to high quality, reasonably priced birth control and located that eighty five percent of all respondents would, together with 95 p.c of women who voted for Clinton and 74 p.c of women who voted for Trump. They don’t seem to be simply my creations; they are part of me. Susan, the character in my story, is part of me and her tale one among many women. She flew in from Dallas on Friday, and said she was trying forward to the march.

A ballot performed in December and launched Tuesday by PerryUndem , a nonpartisan research and polling firm, discovered that 60 % of women view Trump unfavorably and 36 p.c view him favorably, for a net … Read More